Marketing on Facebook – Fan Gates and Freebies

February 13, 2012 MarketingLover Facebook Marketing

Currently Facebook is the leading social media with over 750 million active users. Facebook marketing is currently an excellent way to reach a target group fast. There are different techniques that you can employ to advertise your business on the Facebook social site. The first requirement is to have a Facebook account. Creating a Facebook account is absolutely free given that you are over 18 years in age.

For effective advertising on Facebook you need to create a business page. A Facebook page is much better for marketing than a personal profile. It is also against Facebook’s terms of service (at the time of this writing) to have a personal profile stand as a business or for one person to have more than one Facebook account. Once you have created a page you need to inform your target group. Once they like your page you can easily reach them through posts you make on the page. This also works well when you you use Facebook paid advertising. It is much cheaper to send visitors to your business page than to your main website. You can use a “fan gate” to encourage fans to “like” your page before they get to your content. Offer your visitors something free on your fan page, and have them “like” the page before they receive what you are offering for free. The offering can be anything from a report to a coupon at your restaurant. You should also encourage them to give you their email address for further follow up. This does a few things, giving you maximum return for your advertising dollar. One, you will have their email, that in itself is worth at least a dollar. Also, each time someone likes your page it will show up on others’ wall. This will help your brand or website get the attention it deserves. You get more “bang for the buck” as opposed to sending the visitor directly to your website. A fan gate will also work even if you are not paying for traffic, be sure to get the most of every visitor to your fan page. Unfortunately I have learned this the hard way but have yet to implement this new strategy. This method will milk the traffic you are paying for so to speak.

A business page should be exclusively used for business issues and not personal matters or else you lose fans. You should use the page to inform your fans about your products and services. Ensure that you are always keeping track and responding to each comment made on your page. Respond to all questions that may be asked by your fans.

Avoid spamming your page so as to retain all your fans. Posting the same thing repeatedly can annoy your them. Avoid repeating the same post as this can be considered as spam. Ensure that you post the latest updates that your fans need to know about your business and services. Always be sure you add value by telling them something new or offering them a freebie. People love getting things for free.

Another great marketing tips for facebook is using videos and pictures. Videos and picture can offer more detailed information about your business. You can record yourself explaining about something and then upload the videos on your page. Also pictures can serve a great purpose in displaying your products to your prospective buyers. Give visitors as much eye candy as possible.

Facebook can be used as a marketing tool to reach prospective customers. Create a facebook page for your business today and discover how easy it can be to advertise your business. I plan on updating our Facebook experiments as soon as we get the fan gate system up and running, there are several sites that we plan on marketing on Facebook, we will allow our users to follow along on a select few of the campaigns, stay tuned for updates.

Tags: facebook marketing, fan gate, marketing tool

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