Marketing Tips for Facebook
As you know I have been experimenting advertising on Facebook… Currently Facebook is the leading social media with over 750 million active users. Facebook marketing is currently an excellent way to reach a target group fast, that is a no brainer! There are different techniques that you can employ to advertise your business on the Facebook social site. The first requirement is to have a Facebook account. Creating a Facebook account is absolutely free given that you are over 18 years in age. Admittedly, I have not been doing a lot of Facebook marketing on my sites… They have been marketed mainly via SEO, but I do have an interest in Facebook marketing. If you have read my Payday Loan Experiment post, you will see that I failed the first time but plan on implementing some new ideas. As you are aware, marketing is all about testing. Trying one thing and failing just won’t cut it… you need to get back up on that bicycle and try again… it’s cliche but true, Don’t give up!
For effective advertising on Facebook you need to create a business page. A Facebook page is much better for marketing than a personal profile. Once you have created a page you need to inform your target group to know that you have a page. Once they like you page you can easily reach them through posts you make on the page. You can use tools such as fan gates to get people to like your page. The more people that like your page (real people, not bots) the more exposure you get. Be leary of people that will offer you a certain number of “likes” for cash.. these are mostly junk and fully automated… You won’t get any real value by doing this except a higher count on your page. Be sure to always add value to your page, you don’t want to appear spammy or utilize illegal or shady methods to generate activity.
A business page should be exclusively used for business issues and not personal matters or else you lose fans. You should use the page to inform your fans about your products and services. Ensure that you are always keeping track and responding to each comment made on your page. Respond to all questions that may be asked buy your fans. Noone who is on your business page wants to hear about your latest date or the pictures you just posted of your children. Keep it focused on your business and everyone will be happy, including yourself by getting laser targeted traffic.
Avoid spamming your page so as to retain all your fans. Posting the same thing repeatedly can annoy your fans. Avoid repeating the same post as this can be considered as spam. Ensure that you post the latest updates that your fans need to know about your business and services. Have a coupon or a special engagement? Be sure to post the details on your fan page. Your fans don’t want to hear from you 5 or 6 times a day everyday, this is too much for anyone. You will quickly loose your fan base if you abuse the system.
Another great marketing tip for facebook is using videos and pictures. Videos and picture can offer more detailed information about your business. You can record yourself explaining about something and then upload the videos on your page. Also pictures can serve a great purpose in displaying your products to your prospective buyers. There is something to that old saying, “A picture is worth a thousand words”. If you let your users see what is going on in your shop and how “nice” and “friendly” your employees are or even yourself, the chances are much better that they will pay you a visit and purchase your goods and services.
In conclusion, facebook can be used as a marketing tool to reach prospective customers. Never has it been so easy to inexpensively create a marketing campaign for your fledgling business. Take advantage of all the tools out there to get you started. Create a facebook page for your business today and discover how easy it can be to advertise your business.
Tags: facebook marketing, marketing experiments, marketing tips, marketing tips for facebookRelated posts
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