My Marketing Experiment.com

Posts Tagged ‘experiments’

About This Project: Payday loan leads are very valuable.   Did you realize it costs aprox $13 or more a click for a payday loan lead to come to your website, depending of course on the network.  There are two ways you can monetize these leads and several ways to get them.  First I am going to discuss how they can be monetized.  You can join up with several offline and online payday loan lenders, there are many to choose from.  Depending on your skill level and how many leads you can get ,  it is possible to make up to $70 per lead.  The payday loan vertical market is huge!  Several affiliate and ad network  managers have clued me in on the thirst for these kind of leads.  You can also sell the leads on the open market (but only if you collect them yourself and not forward them to the affiliate network).   The best place to sell your leads is on LeadPile.com.   The good thing about selling them on the open market is you can get paid more than once for the lead as opposed to simply referring them as an affiliate.  LeadPile.com is  a Fortune 500 company and a self proclaimed Ebay of the lead marketplace, something I totally agree with.     You will be assigned an account manager whether you are selling or purchasing , which makes it very nice to speak to someone about problems, campaigns, etc.   I’m sure you don’t get that kind of attention on Ebay,  perhaps if you are a power seller, not certain.

So now that you know a little about how to dispose of your leads once you get them,  the question and the point of this experiment is “how do you get them?. ”   I will list several ways we intend on getting them for this project.  I will post the results of each one as they come in.  I will list (in our members area)  the details of each campaign.  Details such as the place we advertised,  the ad we used,  how long it ran for, the number of leads we received, the revenue that each one generated.  Other pertinent details will also be disclosed as well as they become available.

Methods of Advertising for Payday Loan Leads

Bandit Signs
SEO (search engine optimization)
Newspaper Ads
Ad Networks (such as adknowledge and adsense)
Telemarketing
Radio Advertising
Mobile Ad Networks
Lead Arbitrage

I will give the following information for each marketing method:

Promotional Source
Date and Schedule of Promotions
Promotion Creators (who made our promos, websites, etc)
Affiliate and Ad Networks, including networks we use for Arbitrage.
Total Costs of Campaigns
Total Realized Revenue of Campaigns
Exact Ads we used for campaigns.
Summary Conclusion on why we thought the campaign was successful or not…   It takes time to realize revenue from a campaign, sometimes it does not appear for days  after the campaign has concluded.   Also,  it often takes more than one advert in order to turn a profit.  Simply because you put an add in that failed the first time… does not mean that it will pick up with each successive run.  We will summarize and conclude on the campaigns that were successful and what we felt could have been better.  Members will also have the opportunity to view and analyze the data for themselves.  Everyone will have a different perspective based on their skill and level of experience.

GO TO THE MEMBERS AREA NOW TO SEE THE LATEST DEVELOPMENTS FOR THIS CAMPAIGN

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So you’ve wanted to do some advertising and were afraid to waste your money? Afraid that it wouldn’t work? Afraid the effort you put into it will not bear fruit? Well marketing is a funny thing. There are a lot of factors that are involved in marketing. People are complex, how you reach them is also complex. Simply because people did not respond to your message the way you like or your ROI (return on investment) was not what you wanted it to be, does not mean that the market you placed your ad is at fault. Marketing is all about experimenting, hopefully you can learn something from our experiments and get an insight as to what may work and what may not. Below are some of the experiments we are currently running. Click on each one to read details. We run experiments on domains and businesses in different vertical markets that we either own ourselves or perform for others… as a joint venture.   We have enhanced our comment feature to eliminate spam….  You now have to be logged into Facebook to leave comments.

Payday Loans Marketing

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